Our Story

In 2017 our founder Colin Francis, began traveling the world with the sole objective to promote Brazilian coffee and to understand from local experts about their unique requirements with regards to coffee products. After trips to Asia, the Middle East, and Europe, in 2021 Colin chose Dubai due to its central location between Europe and Asia to open BR Food Industries (BFI). His dream evolved to provide the world with best-in-class coffee products from around the globe. Today BFI supplies customers in Europe, Asia, and the Middle East with top quality products at competitive rates.

Colin Francis

CEO

A very proud Brazilian national, Colin is an Business Administration graduate from PUC – Sao Paulo, and taught post graduate studies for MBA students at the Universidade Paulista (UNIP) in Sao Paulo while he also worked as the Director for the Commercial and Economic Office (ICEX) in Brazil.

For the past 15 years Colin has been lifting up the banner of Brazil for the world to see. He began over 24 years ago promoting Brazilian products and technology and hasn’t stopped since. In 2017 Colin began promoting Brazilian coffee worldwide. It was then that coffee became an obsession which became the birthplace of BR Food Industries (BFI).

Colin is an avid Brazilian Jiu-jitsu athlete and recipient of the CBJJE award for world champion in 2014. He is an avid horse lover and participates in horse show jumping competition.

Dre Kruger

Chief Commercial Officer (CCO)

As a European – South African businessman, Dre has trumped up over 29 years of business development, client relations, HR & Business Management experience with expertise in delivering results on overall business objectives.

Developing business plans with efficient resource deployment, while adhering to the profitability mandates by practicing tight controls over the variable costs & expenditure. Working with large FMCG companies such as Pepsi Co, Tiger Brands and the retail group Spar, Dre has driven sales & distribution across the channels and other emerging channels and efficiently managed Partners, Supply Chain and Commercials to support the projected growth.

Dre is a Qualified Chef, and also competed in Motor Racing during his early career at BMW.

Wilna Human

Key Account & Visual Manager

Wilna has extensive knowledge and experience in FMCG and channel management with in Retail and Event Management. She cultivated strong, profitable and lasting business relationships with clients over the last 33 years. She was responsible for driving sustainable financial growth through boosting sales and by building strong relationships with clients in order to improve and grow the business.

She has a gift for Identifying market opportunities and channel development business cases by working closely with the team to deliver a successful product launches in a timely manner. She also demonstrated experience in sales, business development and/or partner management with a strong focus on the pipeline tracking and deal execution through the entire sales cycle.

Josi Francis

Administrative Manager

Josi, born in Sao Paulo, raised and educated in Brazil, graduated at Uniararas College 2006, and studied practical agriculture in the city of Brotas-SP, visiting several farms in different sectors, preparing to assume the position of administrative manager at BR Food Industries in Dubai.

Josi loves traveling around the world and cooking, and Dubai is the perfect spot to be.